chapter 9 - Altruism Formatted

chapter 9 - Altruism Formatted - Chapter 9 Opener Opener:...

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Unformatted text preview: Chapter 9 Opener Opener: Brad Pitt Helping in New Orleans Brad Pitt launched his own regeneration project for Katrina-ravaged New Orleans yesterday, unveiling designs for a range of eco-friendly and flood-proof homes. Pitt, who had ambitions to be an architect if he had not taken up acting, commissioned 13 architectural firms to produce houses that would incorporate solar power and other environmentally-sound designs. He has put up $5 million of his own money and launched a website ( www.makeitrightnola.org ) asking corporations, church groups and others for $150,000 donations for his adopt-a-house project, as well as smaller public donations - from $5 - to sponsor eco-friendly items such as low-cost light bulbs, low-flush toilets and solar panels. The actor fell in love with the city while filming Interview With the Vampire in 1994. He has made many trips back and earlier this year set up home in the city's French Quarter with Angelina Jolie and their children. He intends to stay in the city for a few months to oversee the project. "I've always had a fondness for this place - it's like no other," he said. He is pushing ahead in spite of resistance from city, state and the federal government, with many officials and politicians wondering whether it is a good idea to rebuild at all in a flood-prone area. To publicise his cause, Pitt had 150 huge pink Monopoly-shaped houses scattered about the Lower Ninth. Showing reporters round, he said the aim was to replace them with houses. The pink blocks, which he described as a work of art, are to be taken on a five- week tour, decorated with 1,000 light bulbs that he stressed would be solar-powered. Pitt, who is from Missouri, was in New Orleans earlier this year filming a new movie, The Curious Case of Benjamin Button . But he told a television interviewer yesterday that rebuilding the Lower Ninth was a bigger priority than his movie career. "Right now this is the focus, and we're going to see this thing through." Source: http://www.guardian.co.uk/world/2007/dec/04/film.usa 1.1 1.2 Chapter 9 Helping Others: The Social Foundations of Altruism UNDERSTANDING ALTRUISM: SELF AND OTHER CONCERNS.......................5 Kinship.....................................................................................................................6 The Role of Similarity ............................................................................................8 Reciprocity and Social Exchange ...........................................................................8 Social Reinforcement and Altruism The Role of Rewards and Costs..................9 Social Norms for Helping......................................................................................12 THE ROLE OF AFFECT: MOODS AND EMOTIONS ...........................................14 Positive Moods Increase Helping..........................................................................15 Relieving Negative Emotions: Guilt Increases Helping........................................15Relieving Negative Emotions: Guilt Increases Helping....
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This note was uploaded on 11/19/2010 for the course PSYC 221 taught by Professor Staff during the Spring '08 term at Maryland.

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chapter 9 - Altruism Formatted - Chapter 9 Opener Opener:...

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