Case2-2_1-4 - Case2 -2. Offline( ) Conversion cost : $4.1...

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Case2 -2. Offline(기존의 방법) Conversion cost : $4.1 × 60,000 = $246,000 Profit : $100 × 1800 = $180,000 E-Mail Marketing There are both advantages and disadvantages to using e-mail marketing in comparison to traditional advertising mail. (1)Advantages E-mail marketing (on the Internet) is popular with companies for several reasons: ①An exact return on investment(ROI) can be tracked ("track to basket") and has proven to be high when done properly. ②E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic. ③Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them. ④Over half of Internet users check or send e-mail on a typical day. E-mail is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK. ⑤E-mail allows marketers to reach out to consumers with personalized, relevant,
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This note was uploaded on 11/17/2010 for the course ABORKER jong hyuk taught by Professor Mr.steve during the Spring '10 term at UAA.

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Case2-2_1-4 - Case2 -2. Offline( ) Conversion cost : $4.1...

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