case_1-2,_2-1 - case 1 question 2 Oxfam used only its...

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case 1 question 2 Oxfam used only its existing e-mail list for this campaign, it did not purchase (or borrow from other charitable organizations) any additional e-mail addresses. Evaluate this decision. In about 300 words explain the advantages and disadvantages of acquiring other e-mail addresses for a campaign of this nature. Evaluate Oxfam's decision -> oxfam's e-mail marketing strategy is permission e-mail marketing 기존의 방식 1. what is permission e-mail marketing? (퍼미션 이메일 마케팅) - Permission email marketing safeguards the recipient's rights by requiring that they confirm their interest in receiving email before they are sent any messages. They must intentionally agree to receive communication by signing up and then re-confirm their intent, referred to as "double opt-in". Additionally, the recipient may unsubscribe at any time and all email messages are clearly identified as coming from the approved sender. (퍼미션 마케팅은 고객스스로 정보 획득 및 커뮤니티를 위하여 개인정보를 입력하고 이메일 수신을 허가하기 때문에 고객의 입장에서 원하는 정보를 받아보게 되어 높은 만족감을 느 끼게 되며, 광고에 대해서도 긍정적인 태도를 보이기 때문에 효과적인 마케팅 방안이다.)
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Privacy policy Resale or Disclosure of Information Oxfam does not sell, rent, loan, trade, or lease any personal information collected by our website, including email lists, to other organisations. Privacy of our Email Lists Individuals who join our mailing lists via our website or through our campaigning engagements are added to our email database. We do not sell, rent, loan, trade, or lease the addresses on our lists to anyone. Unsubscribe Policy We strive to only send email to those who want to receive it. If you would not like to receive future emails from us, please use the 'unsubscribe' link located at the bottom of our email communications. 2. classification of permission e-mail marketing(퍼미션 이메일 마케팅의 분류) ⓵ opt-in "Single opt-in": The recipient gets added automatically to a list after completing a Web opt-in form, sending in a postcard, emailing a request, etc. (수신자는 웹사이트의 가입을 통해 수신 수락을 하면 자동적으로 리스트에
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This note was uploaded on 11/17/2010 for the course ABORKER jong hyuk taught by Professor Mr.steve during the Spring '10 term at UAA.

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case_1-2,_2-1 - case 1 question 2 Oxfam used only its...

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