Case_1-3 - 3. Through Social networking service(SNS), Oxfam...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Case 1-3 Advantages 1. Using video, audio is more appeal about that the poverty and injustice around the world than text can do. In case of text, subscribers must invest a lot of times because it can make understood the meaning of the inside at after finishing reading. But in case of contents such as video, audio can recognize at a moment when they see it. 2. Because donors can see that how the money is used more easily, using contents gives belief and heighten authoritativeness about group.
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 3. Through Social networking service(SNS), Oxfam get viral marketing effect.-> Already Oxfam is known more through using flicker, YouTube, facebook, tweeter Disadvantages There are a lot of places that using rate of the Internet is not high than South Koera. The mail owners in this area can have unpleasant feeling because of huge capacity of video and audio files in mail. When Oxfam sent out mail again, they even do not click a mail just seeing title....
View Full Document

This note was uploaded on 11/17/2010 for the course ABORKER jong hyuk taught by Professor Mr.steve during the Spring '10 term at UAA.

Ask a homework question - tutors are online