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SA3+(part1) - SA#3(Pages 1-23 Higgins and King...

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SA #3 (Pages 1-23) Higgins and King Accessibility of Social Constructs: Information-Processing Consequences of Individual and Contextual Variability Why is it that people make different judgments when they are all given the same facts? Main approach of this article: “consider the effects of the relative accessibility of different categories that could be used to characterize the stimulus information.” Construct accessibility : “the readiness with which a stored construct is utilized in information processing; that is, construct accessibility is concerned with stored constructs, their utilization in information processing, and the likelihood of such utilization.” Constructs : - Categories : “consists of information about a class of objects, events, or properties.” -Social groups, social roles and occupations, physical characteristics, traits and behaviors, social types, and social events. - Proper constructs : “consists of information about a specific, individual object or event.” -Individual people, individual places and events.
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