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Unformatted text preview: 10.21.10 Developing and Pricing Goods and Services- Product Development and The Total Product Offer Value good quality at a fair price Developing a Total Product Offer Total product offer everything that consumers evaluate when deciding whether to buy something => also called a value package Product Lines and the Product Mix Product line group of products that are physically similar or are intended for a similar market Product mix combination of product lines offered by a manufacturer- Product Differentiation Creation of real or perceived product differences Marketing Different Classes of Consumer goods and Services Convenience of goods and services Shopping goods and services Specialty goods and services Unsought goods and services Marketing Industrial Goods and Services Industrial goods products used in the production of other products Sometimes called business goods or B2B goods- Packaging Changes the Product Attract the buyers attention Protect the goods inside, stand up under handling and storage, be tamperproof, and deter theft Be easy to open and use Describe and give information about the contents Explain the benefits of the good inside Provide information on warranties, warnings, and other consumer matters Give some indication of price, value, and uses...
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