MBA 665 Discussion- Module 3.docx - MBA 665 Discussion Module 3 Alcohol Advertising Read the material regarding the history and regulation of alcohol

MBA 665 Discussion- Module 3.docx - MBA 665 Discussion...

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MBA 665 Discussion- Module 3 Alcohol Advertising Read the material regarding the history and regulation of alcohol advertising found on pp. 538–548 of the text. Also read the article, Diageo; Study Finds Self-Regulation of Alcohol Advertising Is Working , and watch this Milton Freidman interview: Milton Friedman- Regulation in a Free Society . In your post, consider the following questions: Were Spyke and Wide-Eye bad products? Justify your answer. Do you think these products were marketed in objectionable or misleading ways? Explain your answer. If you were in charge of marketing Spyke and Wide-Eye, what approach would you have taken to promote the products, while mitigating the adverse publicity associated with them? Do you believe there is a need for government to place more restrictions on alcohol advertising? Why or why not? If so, what limits are needed and how would any restrictions that you propose meet the Central Hudson guidelines? Hello Class! Before reading the Alcohol Advertising section of the textbook, I had never heard of either Spyke or Wide-Eye, but they did remind me of Four Loko. I do feel as if both of these products were bad products simply because of the lack of regulation. It does not seem as if either Constellation Brands or Anheuser-Busch researched the potential negative side effects of mixing alcohol and caffeine together, mainly that the caffeine masks the depressant effects of alcohol, in turn making people unaware of the impacts of the alcohol (CDC, 2020). Furthermore, I do feel as
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