Gen_200-_Research_Strategies_Outline

Gen_200-_Research_Strategies_Outline - b) Evaluate the...

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Running head: Research Strategies Outline 1 Research Strategies Outline First and Last Name University of Phoenix
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Running head: Research Strategies Outline 3 Part Two: Prewriting General Topic/Idea: When a company focuses on internal changes based on market share research of their competitor’s products and services, it will strategize whether your products have a chance in sales against competitors.
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Running head: Research Strategies Outline 5 Topic: Understanding Market Share Research for Competitive Planning I. Competitive Landscape a) Identify major competitors: name, location, and market share (product/service).
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Unformatted text preview: b) Evaluate the competitor’s reputation c) Market Branding/Promotion II. Competitive Opportunities a) Pricing b) Services c) Understanding product attributes and quality d) Innovation/New Technologies III. Competitive Trends a) Reviewing the percentage of the current market share b) Financial standing a) Increase b) Decrease c) Changes in the customer base/retention IV. Changes/Adjustments a) Adjust competitive offerings to improve revenues, customer base and brand value b) Changes increase marketing promotions and advertising c) Focus on improving customer loyalty...
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This note was uploaded on 11/21/2010 for the course GEN 200 GEN 200 taught by Professor Davis during the Winter '10 term at University of Phoenix.

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Gen_200-_Research_Strategies_Outline - b) Evaluate the...

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