Lecture 7_ecommerce_aggarwal

Lecture 7_ecommerce_aggarwal - CH 10 E-Commerce Digital...

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CH 10: E-Commerce: Digital CH 10: E-Commerce: Digital Markets, Digital Goods Markets, Digital Goods
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E-commerce Source:http://www.online-commerce.com/index.html It allows people to exchange goods and services immediately and with no barriers of time or distance. Any time of the day or night, you can go online and buy almost anything you want.
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E-Commerce roots E-Commerce roots Electronic funds transfer (EFT) Electronic funds transfer (EFT) : the oldest large-scale e- commerce root. Banks have been exchanging financial transactions through Automated Clearing Houses for decades. Transaction automation (TA) Transaction automation (TA) : consumers and businesses have been using TA in a variety of Point of Sales (POS) applications, like credit-cards, purchase scanning, etc. Verifone was the pioneer. Inter Organizational Systems (IOS) Inter Organizational Systems (IOS) : business to business commerce over proprietary networks particularly for order entry and purchasing, using Electronic Data Interchange (EDI) technology and standards. Electronic Commerce today Electronic Commerce today : business to business (B2B), business to consumers (B2C), consumers to consumers (C2C), government to customers (G2C) and govt to govt (G2G).
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E-Commerce Technologies E-Commerce Technologies Traditional technologies Operating Systems Operating Systems : scalability, portability, security, interoperability : bandwidth, reliability, scalability, security Data bases Data bases : dynamic catalog management and display, order entry, fulfillment and delivery. New technologies HTML HTML : Web Design and store-front tools Web programming Web programming : Server management & CGI programming
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Electronic Commerce More than just buying and selling products online Includes the entire online process of Developing, marketing, selling, delivering, servicing and paying for products and services Transacted on the internetworked global marketplaces of customers With the support of a worldwide network of business partners
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Categories of e-Commerce
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Access Control and Security E-commerce processes must establish mutual trust and Secure access between the parties in an e- commerce transaction By authenticating users, authorizing access, and enforcing security features
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Profiling and Personalizing “Customized” services Gather data on you and your website behavior and choices Build electronic profiles of your characteristics and preferences Profiles are used to recognize you and provide you with a personalized view of the contents of the site with product recommendations and personalized advertising One-to-one marketing strategy
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Search processes that helps customers find the specific product or service they want to evaluate or buy Content, key word, range, multiproperty based searches How many clicks are too many? Google, ask jeeve, akami, bidu
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This document was uploaded on 11/20/2010.

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Lecture 7_ecommerce_aggarwal - CH 10 E-Commerce Digital...

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