116aobesity2010SLecture2Workingcopy

116aobesity2010SLecture2Workingcopy - OBESITY LECTURE...

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1 OBESITY LECTURE 1 (cont’d) September 29, 2010 Consumer Economics of French Fries McDonalds fries (JSS Spring 2004) McValue: $0.99 Small: $1.15 Save $0.16 Get extra 110 kcals If do this daily, gain 1 lb in one month Pricing Encourages Consumption Q: “Do you want to super size it?” A: Why do I want to super size me? How do we convince the consumer that the extra value is not in super sizing food portions? New Organization Proposed M.A.S.S. (mothers against supersizing) Mc Donald’s no longer super sizes
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