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2010-Engineering_Design-5-2 - 1 Extended Unformatted...

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1 Computational Solid Mechanics and Design Lab. Extended Unformatted Mandal-Art (5 x 5) 1 Checkers, Chess, Poker Leisure Walking around (together) Travelling Martial arts Learning something Conversation, Phone Call, Chatting Sports Movie, Play Musial, Opera Language learning Music Method for communi- cation Letter, Email, Fax Debating/ Forum Dance Dining Drinking Spiritual communion Religious activities/ Social gathering Conference, Symposium, Workshop Refreshments, Tea party Cocktail party Hiking, Mountain climbing Bath (Sauna) 8 + 16 = 24 …. Shopping, Jjimjilbang (Korean Style Public Spa)
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2 Computational Solid Mechanics and Design Lab. Interrogative Mandal-Art Formatted Mandal-Art (3 x 3) Interrogative Mandal-Art Systems Mandal-Art (Can be applied to globalization, product development, planning, etc.) Value Creation Mandal-Art 2 How-so (current way) What /Which What-if (new alternatives) How Who When /Where Why-not (Think outside of the box) Why Why-so (current motivation/reas on)
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3 Computational Solid Mechanics and Design Lab. Interrogative Mandal-Art Theme: a new fishbowl – enjoyable fishbowl 3 How-so (Analysis of present situation) Object to care-for - Simple movement of fish - periodic feeding - Water quality care What/Which Functions System element - Watch fishes - Fish - Listen to music - Stone, seaweed - Watch light - Fish house - Fish toy (floating) What-if - Fish jumping out of water - Search out of a maze - Passing through a ring - Clapping/Laughing sound How (How-to, How-much) - Space division - Light sensing → Music & Movement Who - Children - Babies - Housewives - Elderly people - Teenagers When/Where - Anytime you want : timer, free choice of time - Entertainment in living room - Waiting lounge Why-not A new entertainment - Fish makes people happy - Light, sound, movement - Fish show Why A fishbowl as a new means of entertainment → Light, sound, movement → Pleasure Why-so -Why is a fishbowl forgotten? : the same old fish - Is a fishbowl bothersome? : no entertainment
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4 Computational Solid Mechanics and Design Lab. Formatted Mandal-Art (Example 2) 4 6W - 1H HOW-SO WHAT/ WHICH WHAT-IF HOW How-to How-much WHO Customer and ex WHEN/ WHERE (Time/place) WHY-NOT WHY WHY-SO ( ) ( ) - Vision - Motivation Substitute Combine Adapt Magnify/ Minify Theme Modify Put to other use Eliminate Reverse/ Rearrange Combinations over 100 Alex F. Osborn ® SCAM 2 PER 2
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5 Computational Solid Mechanics and Design Lab. SWOT analysis of circus business Satellite Mandal-Art (6 x 6) 5 V V V Obsolete repertory Affected by season Limitation of existing publicity method V S Strength Curious children Requires large venue space W Weakness Expensive entrance fees Interest and wonder to marvelous performances Vicarious satisfaction from fancy performances Seek for exotic experience and interest Too long training/danger of injury Few people want to be an acrobat Scarce acrobat with excellent skills
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