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guide to individual case written assignment A10 _Samsung(1)

guide to individual case written assignment A10 _Samsung(1)...

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Guide to individual written assignment on case analysis (15%) FB4303, Semester A 2010/11 The Case (has been uploaded on Blackboard) : Case 19 Samsung Electronics Background information: Since 1998, Samsung Electronics had undergone a dramatic transformation. Under the leadership of Jong Yong Yun, CEO since 1996, Samsung had emerged from being a company that earned modest profits on low-cost products based on competitor’s technology to a company producing cutting-edge hi- tech products that impressed consumers. In 2008, upon Lee Yoon Woo replacing Yun to be the new CEO, different measures hopefully change the firm for the better. Based on the information given in the case , write your analysis of the Case 19 to
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Unformatted text preview: answer the questions below, totally in not more than 1,000 words (including references and appendices): 1) What and how competitive strategies have been adopted, by Jong Yong Yun since he became the CEO in 1996, to turn Samsung around? and 2) How have things been different under Lee Yoon Woo, to aim at the firm’s sustained development? Deadline: Day of the Week 13 Seminar ( late assignments have 2 marks deducted each day after the deadline): Monday class – 23:59, Monday, November 22, 2010; Thursday classes- 23:59, Thursday, November 25, 2010; Submit your written assignment into the locker labeled “Department of Management, Simon Mak (FB4303)”, next to Room G7427- End -...
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