wk 10 5e ext analysis ch 2_8H_a

wk 10 5e ext analysis ch 2_8H_a - 2- 1Interrelationships...

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Unformatted text preview: 2- 1Interrelationships among Value-Chain Activities within and across Organizations•Importance of relationships among value activities-Relationships among activities within the firm and with other organization (e.g., customers and suppliers)2- 2Evaluating Firm PerformanceTwo approaches for evaluating firm performanceFinancial ratio analysisBalance sheetIncome statementHistorical comparisonComparison with industry normsComparison with key competitorsBalanced scorecard (stakeholder perspective)EmployeesCustomersOwners2- 3The Balance Scorecard•Provides a meaningful integration of many issues that come into evaluating a firm’s performance•Four key perspectives-How do customers see us? (customer perspective)-What must we excel at? (internal perspective)-Can we continue to improve and create value? (innovation and learning perspective)-How do we look to shareholders? (financial perspective)2- 4Analyzing the External Environment of the FirmChapter 22- 5Issues overview- Importance of forecasting-Environmental scanning, environmental monitoring, and collecting competitive intelligence- inputs to forecasting.-Scenario planning in unpredictable industrial development.-The impact of the general environment on a firm’s strategies and performance.2- 6Issues overview-Firm’s competitive position, power & industry’s five forces -Trends in the general environment and forces in the competitive environment are interrelated and affect firms’ performance.-How the internet and digitally based compatibilities affects the five forces2- 7From your experience with the BSG, how well do you respond to the following issues:1.How environmental scanning, monitoring, and collecting competitive intelligence are critical inputs to forecasting?1.How can the general environment and competitive environment affect a firm’s strategies & profitability?2- 8Creating the Environmentally Aware Organization2- 9Environmental Scanning & Monitoring•External Scanning-Surveillance of a firm’s external environment:•Predict, detect and anticipate environmental changes•External Monitoring-Track and react to Environmental trends & events, 2- 10Competitive Intelligence•Define and understand a firm’s industry•Identify rivals’ strengths and weaknesses-Intelligence gathering (data)-Interpretation of intelligence data2- 11What Competitive Intelligence...
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This note was uploaded on 11/21/2010 for the course BBA ECON 4131 taught by Professor Profwong during the Spring '10 term at HKU.

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wk 10 5e ext analysis ch 2_8H_a - 2- 1Interrelationships...

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