Case Analysis Whole Foods Market

Case Analysis Whole Foods Market - Running Head: CASE...

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Running Head: CASE ANALYSIS; WHOLE FOODS MARKET 1 Case Analysis: Case #1, Whole Foods Market Taryn Lopez Columbia College
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CASE ANALYSIS; WHOLE FOODS MARKET 2 Identification In the identification section, the major issues and strategies of Whole Foods Market through the year 2007 will be identified. I will give a brief overview of the company’s current situation, their strategies, and some of the key issues that are being dealt with by management. Whole Foods Market is the world’s largest chain of natural and organic food grocery stores. The company was formed in 1980 by John Mackey. They currently have 276 locations in the United States, Great Britian, and Canada. The company has seen major growth in recent years and is striving to become much larger. The company’s motto is “Whole Foods, Whole People, Whole Planet.” They would like for individuals to start living a healthier lifestyle to achieve a longer, more pleasurable life. Whole Foods Market’s main goal is to become not only the best known retailer of natural and organic food, but also to become the best food retailer. Their actions have been to expand the company as much as possible. The first issue discussed will be Whole Foods Market’s expansion strategy. To achieve their goal of world domination, the company has taken an aggressive expansion strategy to kill the competition through acquisitions. The second issue is the management style that Whole Foods Market has taken to implement their stores into various markets. They have taken a strategy of decentralizing the company’s management decisions based on what is best for each location by making decisions based on the culture and surrounding of the environment in which the store is located. The final issue that will be discussed is how the company is striving to be known as the renowned place for superior quality food. They are trying to expand consumer’s knowledge of natural and organic food to increase the market share that it has compared to other retail food sales. Consumption of natural and organic food is on the rise. Many traditional supermarkets are starting to carry organic food. Production of organic food
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CASE ANALYSIS; WHOLE FOODS MARKET 3 is rapidly growing as well. As organic food is becoming more readily available to consumers, the number of organic sales is growing with it. Analysis and Evaluation The analysis and evaluation section will analyze the key strategies and issues that were discussed above and determine whether they are producing the desired outcomes. Strategy for Expansion
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Case Analysis Whole Foods Market - Running Head: CASE...

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