Whole Foods Market Paper

Whole Foods Market Paper - Running Header: WHOLE FOODS...

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Running Header: WHOLE FOODS MARKET 1 Whole Foods Market Chad Marshall, Daniel Campbell, Kevin Irvine, Taryn Lopez Columbia College
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WHOLE FOODS MARKET 2 Whole Foods Market Model or Theory Organization Simulates A company’s business model can be defined as how the company operates. Essentially, anything an organization does regularly is part of the business model (Tatum, 2010). Whole Foods Market believes that they have a sound business model that will give the company value and simultaneously be able to stand behind the company’s purpose. Whole Foods Market’s business model is described as “Conscious Capitalism” by John Mackey, the Chief Executive Officer (CEO) of Whole Foods Market. In order for the company to have a successful business model, the company needs to have holistic interdependence. They also need to operate under a stable theory and purpose for success. Before going in to the company’s business model, it is important to understand the theory the company operates by. According to John Mackey, he thrives for the company to operate under the theory that great companies have great purposes. He expresses that a great company’s purpose is not for the company to maximize profits, although it can be a nice consequence. In order for Whole Foods Market to become a great company, he tries to operate under to four purposes: “The Good”, “The True”, “The Beautiful”, and “The Heroic”. A company that can represent “The Good” is one that provides services to others. The company will have a true desire to take care of the wants and needs of other people. The next great purpose is “The True”. A company with this purpose is one that strives to find the truth in all matters. A company should attempt to detect new truths and make them known to others. The third great purpose is “The Beautiful”. A company with this purpose is determined to improve the lives of others by exemplifying excellence and perfection. The fourth great purpose is “The Heroic”. This purpose can be defined as striving to change the world by making it a better place to live in. Whole
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WHOLE FOODS MARKET 3 Foods Market continuously operates under these four purposes and they believe it has made them a truly great company. Now is time to discuss Whole Food Markets business model. At the center of their business model is the company’s core values and business mission. The core values affect every aspect of the business’s operations. The core values of the company are “selling the highest quality natural and organic products available, satisfying and delighting our customers, supporting team member happiness and excellence, creating wealth, profits, and growth, and caring about our communities and environment” (Mackey, 2006, para. 3). The company also has nine constituencies that link the core values to each other. The company believes that in order to achieve team member happiness, the members must have increased job satisfaction. In order to
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This note was uploaded on 11/22/2010 for the course BUSI 522 taught by Professor Marshall during the Summer '10 term at Columbia College.

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Whole Foods Market Paper - Running Header: WHOLE FOODS...

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