Sonja comparative analysis

Sonja comparative - "GOOD READS BOOKSTORE Click to edit Master subtitle style EXPANDING INTERNATIONALLY Comparative Analysis Cathy Colkitt Brandon

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Click to edit Master subtitle style Comparative Analysis Cathy Colkitt, Brandon Kirksey, Larry Morton, Sonja Watson, Christie Jones Dr. White March 3, 2009 BUSI 522-5 EXPANDING INTERNATIONALLY GOOD READS” BOOKSTORE
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Company Name: Good Reads Good Reads bookstore offering good reads to educated people. Start-up bookstore formed by 5 school buddies owned-operated company, Good Reads has now formed partnership with other privately-owned companies. With numerous well-established bookstores throughout the United States, Good Reads is currently considering expanding internationally. Description of Company
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MISSION STATEMENT Our mission is to provide the good reads to educated people at reasonable prices and to provide the highest degree of service to meet customer satisfaction. Along with a welcoming atmosphere, coffee shop mentality and Wi-Fi access we will treat each of our customers like family. We are committed to satisfying you with great reads, good service, and low prices.
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Identify a country for international expansion where population is well educated and would enjoy reading books and coffee shop atmosphere with Wi-Fi access. Assumption : Good Reads Bookstore projects sales in an international country will meet or exceed sales in the United States with the potential for further international growth. Constraint:
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This note was uploaded on 11/22/2010 for the course BUSI 526 taught by Professor Dr.white during the Spring '10 term at Columbia College.

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Sonja comparative - "GOOD READS BOOKSTORE Click to edit Master subtitle style EXPANDING INTERNATIONALLY Comparative Analysis Cathy Colkitt Brandon

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