2 - cultural representation of gender

2 - cultural representation of gender - Stereotypes of...

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Stereotypes of Females and Males 19:30 The Content of Gender Stereotypes Gender stereotypes: Widely shared beliefs about the attributes of females and  males  o Present in all cultures  o Communion: Personality characteristics associated with women reflect a  concern about other people  o Agency: Group of traits associated with men reflects a concern about  accomplishing tasks People expect different roles for women and men  Some of these stereotypes have remained relatively unchanged since the  1970s o The typical woman is no longer considered to be less logical, direct,  ambitious, or objective or to have greater difficulty in making decisions or  separating ideas from feelings  In Western culture, we tend to associate agentic qualities with power and  prestige Gender-related beliefs serve as lenses that guide our expectations and  interpretations of other people The Perceiver’s Ethnicity and Gender Stereotypes People from different ethnic backgrounds vary in the degree to which they  believe the ideal characteristics for females are different from the ideal traits  for males  The Target’s Characteristics and Gender Stereotypes Age o Both children and adults express stereotyped views about older people Ageism: Bias against people on the basis of their age  o Ageism is more strongly directed toward women than men  o Relative invisibility of middle-aged and older women in the media  Conveys the message that women should either hide the signs of  aging or stay hidden  Ethnicity
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Social Class o Individuals of lower socioeconomic status are typically characterized as  dishonest, dependent, lazy, stupid, uneducated, promiscuous, drug using,  and violent  Sexual Orientation o Some heterosexual people believe that in lesbian relationships one  partner consistently assumes the masculine role  Sexual and other behaviors of lesbians seldom reflect butch-femme  gender roles  Ableness o Ableism: Biases against people because of their disability  Stereotypes of Girls and Boys Newborn girls and boys are perceived differently 
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This note was uploaded on 11/16/2010 for the course PSYC 336 taught by Professor Staff during the Fall '08 term at Maryland.

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2 - cultural representation of gender - Stereotypes of...

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