1 - professor outline

1 - professor outline - Research Methods for the Behavioral...

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Research Methods for the Behavioral Sciences Charles Stangor -Chapter 1 Outline- I. Behavioral Research Behavioral research - Research designed to study the thoughts, feelings, and behavior of human beings and animals. “Empirical” - Based on systematic collection of data. Data - Information collected through formal observation or measurement. II. Everyday Science vs. Empirical Research People are “ everyday scientists ” who typically conduct informal research projects to answer their own questions about behavior (Nisbett & Ross, 1980). And we learn through intuition and experience. III. Discovering the Limitations of Using Intuition Nisbett & Wilson (1977) conducted research project. Had participants read story about a woman who was applying for a job as a counselor. Half of the participants read that the woman has superb academic credentials. Half did not read this. The other variable was that half of the participants read that the woman spilled a cup of coffee over the interviewer’s desk, and half did not read this. o Participants predicted that the academic credentials would influence their judgment of the woman. They also predicted that the coffee spill would not influence their judgment. o
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This note was uploaded on 11/16/2010 for the course PSYC 420 taught by Professor Staff during the Fall '08 term at Maryland.

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1 - professor outline - Research Methods for the Behavioral...

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