7 - naturalistic methods

7 - naturalistic methods - Naturalistic Research 16:31...

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Naturalistic Research 16:31 Naturalistic research: Designed to describe and measure the behavior of people  or animals as it occurs in their everyday lives The rich and complex data that are observed must be organized into  meaningful measured variables that can be analyzed Naturalistic research approaches are used by researchers in a variety of  disciplines In many cases, naturalistic research is the only possible approach to collecting  data  Ecological validity: The extent to which the research is conducted in situations  that are similar to everyday life experiences of the participants  The people whose behavior is being measured are doing the things they do  every day  Reactivity is minimized and the construct validity of the measures should  therefore be increased
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Observational Research 16:31 Observational research: Making observations of behavior and recording those  observations in an objective manner Because the data are rich, they can be an important source of ideas In addition to deciding whether to be a participant, the researcher must also  decide whether to let the people being observed know that the observation is  occurring  The Unacknowledged Participant With the advantage of concealment, a research may get close to the people  being observed and may get them to reveal personal or intimate information  about themselves and their social situation  o Has the best chance of really "getting to know” the people being observed Becoming too close to the people being studied may have negative effects as 
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This note was uploaded on 11/16/2010 for the course PSYC 420 taught by Professor Staff during the Fall '08 term at Maryland.

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7 - naturalistic methods - Naturalistic Research 16:31...

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