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CapitalismContinued2 - Capitalism and the Commodification...

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Capitalism and the Commodification of Life, 2 Themes: The GLOBAL in the LOCAL uneven development, cultural meanings, and processes of change
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Preaching neoliberalism
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READINGS- Skoczen– tourism in Domincan Republic Hairong– young women in post-Mao China
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Both readings draw attention to cultural dimensions of capitalism Links between individual, community, state, and global capital Global and local circuits of people and wealth, new social categories, imagery, ideas, discourses, aesthetics and more… Struggles over material and symbolic resources
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Local and global Global capitalism takes distinct forms in different places The effects of global capitalism on local people and environments vary Effects are not homogenous but can exacerbate existing divisions and create new ones
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Capitalism produces not modernity, but modernities- plural because Local conditions and actors also affect how things turn out and develop Locals respond, act on, and understand new goods, ideas, and relationships in their own ways, They insert new elements into their on- going ways of life, creating something new
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So everything is local and global At the same time Despite broad economic processes and
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