22 - influences. Short term influences – events, news...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
SMPA 120 Class Notes 15:35 Campaigns Information environments that are a mix of voters existing beliefs, paid  advertising by the competing candidates and the filtration of the candidates  words and doings through the news media. Three dominant models o Hypodermic needle – discredited o Residence model – accepts the potential that audiences can be swayed by  well designed messages but also see this potential as contingent on the  overall campaign context. Campaigns can have appeal to and activate long term dispositional 
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
Background image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: influences. Short term influences – events, news stories, issues and so on that appeal to peoples contextual factors based on the present. o This approach focuses on the primary analysis looking at strategic interaction between the nature of the information message which can influence voters. • Three main ways you see the mass medias effect on campaigns and national politics o The power of journalists to influence selection of candidates 15:35 15:35...
View Full Document

This note was uploaded on 11/28/2010 for the course SMPA 120 taught by Professor Catherines.bailard during the Fall '09 term at GWU.

Page1 / 3

22 - influences. Short term influences – events, news...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online