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Unformatted text preview: influences. Short term influences – events, news stories, issues and so on that appeal to peoples contextual factors based on the present. o This approach focuses on the primary analysis looking at strategic interaction between the nature of the information message which can influence voters. • Three main ways you see the mass medias effect on campaigns and national politics o The power of journalists to influence selection of candidates 15:35 15:35...
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- Fall '09
- term dispositional influences, peoples contextual factors, overall campaign context, mass medias effect