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BADM 066 Lecture 2 Continued

BADM 066 Lecture 2 Continued - Lecture2Continued 14:32:00...

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Lecture 2 Continued 25/09/2006 14:32:00  Priming Effect Cognitive associations Exposure to ideas temporarily conditions interpretations of novel stimuli o Priming and memory o BONE – takes only mili seconds to notice the word bone. o If the word BONE was said before you saw it, you would notice it much  faster than if it had not been said aloud. o Memory recall. When something is said the brain uses word  association to bring things that relate to the term. For instance when  someone says ‘dog’ we associate things like, bone, cat, bark, etc… o In a study they flashed 50 words on a screen. 15 of the words were  hostile. (fight, punch, push, argue, yell). In another condition 35/50  words were hostile. Then they would give the people a situtation in  which they needed to react. The people that saw 15 hostile words  scored 5.3/10, and the people who saw 35 hostile words scored 
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  • Spring '07
  • Bailey
  • one week, hostile words, brain uses word, Enduring cognitive framwork, strong contradictory   evidence

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