OB Notes - Part 2

OB Notes - Part 2 - AttitudesLecture 24/10/200607:05:00...

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Attitudes Lecture 24/10/2006 07:05:00 Attitudes One of the most researched concepts in OB Critical determinants of individual behavior Like schemas (mental framework of how we organize our knowledge about  other people, their roles in society, and the vents we encounter within  frequency), attitudes are cognitive structures that organize experience Attitude/Behavior relationship is a central tension Examples: (differentiate between attitude and personality) o Job Satisfaction o Economic Confidence o Consumer Goods o School o Political Candidates o Peers, Colleagues, Bosses o Social Issues A-B-C Model Affect: affective or emotional reaction to attitude object; like versus dislike Behavioral Intention: Likely behavioral response given attitude Cognition: Knowledge/Opinion about attitude object Job Satisfaction
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Q. Does higher job satisfaction increase performance? o A. Moderately. Why not more strongly? Happiness does not mean competence Strong relationship with: Turnover, absenteeism, organizational citizenry,  customer satisfaction Determine by… o Nature of work – interesting, challenging, discretion, variety,  identification o Context of work – pay, development/promotion, opportunities,  recognition, supervision o General work related attitude Other important work-related attitudes include job involvement, organizational  commitment, perceived organizational support Cognitive Dissonance Attitude Change o Self-Generated o Assumptions Dislike inconsistency between attitude-attitude or attitude- behavior Creates an aversive, physiological state Seek to reduce o The growth of a certain belief over time o People dissenting actually just confirm someone’s belief o Beliefs are more and more solidified over time
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o Convince  yourself  that you believe this and end up being  in too deep o Won’t allow yourself to be a fool, so you hold fast Methods of CD Reduction Change behavior – alter the inconsistent behavior Add Consonant Elements – Obtain information that renders inconsistency  consistent Rationalize – Justify inconsistency through appeals to irrational principles or  probabilities Change attitude – alter attitude so as to be consistent with behavior Attitude Change Sufficiency of Reward – any reward must be sufficient to justify inconsistent  behavior or else attitude change will occur Effort justification – the more effort expended in any course of action, the  more likely the attitude will change Arousal – because of aversive physiological state, manipulation of arousal will  augment or prevent attitude change
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This note was uploaded on 11/28/2010 for the course BADM 066 taught by Professor Bailey during the Spring '07 term at GWU.

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OB Notes - Part 2 - AttitudesLecture 24/10/200607:05:00...

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