Chapters 7-13 Book Notes

Chapters 7-13 Book - actions and transactions in a society • Demographics and Industrial Demand o Changing structure of consumer markets People

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 7 Book Notes 31/10/2006 21:10:00 Demographics, Psychographics, and Personality Analyzing and Predicting Consumer Behavior o Demographics – the size, structure, and distribution of a population.  “Demographics explain two-thirds of everything. They help  predict which products will be in demand and what school  enrollments will be in the future…” David Foot o Marketers use demographics in two ways: 1) As market segment descriptors. 2) Trend analysis.  o Macro-marketing The aggregate performance of marketing in society. It evaluates marketing from society’s perspective and  seeks to understand the consequences of marketing 
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 4
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 6
Background image of page 7
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: actions and transactions in a society. • Demographics and Industrial Demand o Changing structure of consumer markets People with needs Ability to buy Willingness to buy Authority to buy o Economic demographics The study of the economic characteristics of a nation’s population o Chapter 8 Book Notes 31/10/2006 21:10:00 ← Chapter 9 Book Notes 31/10/2006 21:10:00 Chapter 10 Book Notes 31/10/2006 21:10:00 Chapter 11 Book Notes 31/10/2006 21:10:00 Chapter 12 Book Notes 31/10/2006 21:10:00 Chapter 13 Book Notes 31/10/2006 21:10:00 ←...
View Full Document

This note was uploaded on 11/28/2010 for the course BADM 66 taught by Professor Bailey during the Fall '08 term at GWU.

Page1 / 7

Chapters 7-13 Book - actions and transactions in a society • Demographics and Industrial Demand o Changing structure of consumer markets People

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online