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Consumer Behavior book notes Chapter 4

Consumer Behavior book notes Chapter 4 - 13:53:00...

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Consumer Behavior book notes Chapter 4 04/10/2006 13:53:00 Pre-Purchase Processes: Need Recognition, Search, and Evaluation Determined by where the consumers are in their current state and what state  they want to be in. Consumers experience being in the state of ‘needing  something’ when the space between current state and desired state has a  large magnitude. o Plasma TV, when a friend has one, you are okay with your current TV  until you see your friends and then you want one because you realize  that there is a big difference. Need Recognition can occur in a variety of different ways. Mainly if people  see something, and they want it, as long as money is not an issue they will  get it. It is hard for companies to develop products based on what they think  consumers might need. They need to develop products based on what the  consumers already want!
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