Consumer Behavior Chapter 5 notes and Chapter 6

Consumer Behavior Chapter 5 notes and Chapter 6 -...

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Consumer Behavior Chapter 5 and 6 notes 09/10/2006 14:10:00 Direct Mail Ads Although considered an in-home invasion it is proven to be an effective way  of marketing different products. Direct Mail Catalogs Catalog readers are generally higher educated and make more money than  non-catalog shoppers. Telemarketing Inbound telemarketing   the use of a toll-free number to place orders directly. Direct Response Ads Require a direct response such as return of an order form to get a promotion. Television paid programming such as QVC can sell products almost instantly  and marketers can tell how quickly a product will sell. E-Commerce Works with digital products such as e-tickets, stock trades, and mp3s rather  than  molecular  products, which much deal with the logistics costs of  transporting physical products. Saves money and time.
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Consumer Behavior Chapter 5 notes and Chapter 6 -...

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