Consumer Behavior Segmentation notes

Consumer Behavior Segmentation notes -...

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Intermarket Segmentation 03/10/2006 14:32:00 Intermarket segmentation – the identification of groups of customers who  transcend traditional market or geographic boundaries . It consists of people who have similar patterns of behavior regardless of  where they live.
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This note was uploaded on 11/28/2010 for the course BADM 66 taught by Professor Bailey during the Fall '08 term at GWU.

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Consumer Behavior Segmentation notes -...

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