bmgt484 midterm

bmgt484 midterm - Bmgt484 Midterm Study Guide I. Chapter 1...

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Bmgt484 Midterm Study Guide I. Chapter 1 – Principles of Internet Marketing a. Key points in web history i. 1993 – CERN decides to make web technology and codes free for all ii. 1995 – amazon.com and internet explorer are launched iii. 1998 – Google launched iv. 2000 – dow jones and nasdaq markets reach their peak v. 2001 – Wikipedia is launched and etoys/webvan bankruptcies spark the end of the Web bubble vi. 2004 – Amazon proves web-based companies can generate positive income with first annual profit vii. 2004 – launch of facebook viii. 2005 – launch of YouTube vid sharing site ix. 2005 – more new users go online in 2005 than all of the 90s b. Social Networking on the Web i. Social networks are not exclusive to Web 1. Exist in physical world 2. Defined as a structure of people/organizations tied together by one or more specific types of interdependency such as values, friends, ideas, etc 3. Social networks operate among nations, family, and friends 4. Play a role in problem solving and achieving goals ii. Social networking use continues to grow among older users iii. As spending worldwide on social networks went from 2.52 billion in 2009 to 4.26 billion for 2011 c. Trends and demographic breakdowns i. Help marketers reach their target audiences ii. Overall internet usage ballooned from 14% of population in 1995 to 70% in 2007 iii. Men log on more often than women and spend more time online iv. Younger users more likely to create blogs/watch videos d. Marketers and the Web i. Website production, consumer feedback, viral web campaigns, creating blogs, podcasting, rss feeds,
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blogger outreach, social media, web videos ii. Social media sites used by marketers 1. Twitter – 88% 2. Facebook – 87% 3. LinkedIn – 78% 4. Blogs – 70% 5. YouTube – 46% e. Where do we go from here? i. Homogenization vs. heterogeneity ii. Off line vs. online personalities iii. Traditional vs. electronic content iv. Standardization II. Chapter 2 – Web Business Models a. Owners i. Own the company or organization the site is for ii. Have the initial idea iii. Organize a team iv. Strong motivators and communicators b. Venture capitalists i. Provide seed money to fund the site c. Creative Directors i. Work with site owners to understand purpose for and specific site requirements ii. Responsible for creative vision and concept 1. Look and feel, layout, mood, and message iii. Convey concept to other members iv. Develop site schematic to organize content d. Account and project managers i. Oversee entire development process ii. Manage timelines and deadlines iii. Handle all quality control issues iv. Interface with internal team and outside vendors e. Programmers i. Bring site to life ii. Need to understand site as envisioned by owner and CD iii. What can/cant be done iv. Help put together development timeline v. Build/test the site f. Graphic Designers i. Responsible for artistically interpreting the CD’s concept ii. Work with programmers to correct graphics/format
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This note was uploaded on 11/29/2010 for the course BMGT 364 taught by Professor Wellman during the Spring '08 term at Maryland.

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bmgt484 midterm - Bmgt484 Midterm Study Guide I. Chapter 1...

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