bmgt498b midterm

bmgt498b midterm - HarmsStudyGuidefor498B Functionality-...

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Harms Study Guide for 498B Functionality - basis of design; Great design can be found in objects, places, and ideas that fuse functionality and aesthetics Design’s Hierarchy of Needs (bottom to top):  functionality reliability usability proficiency creativity Reliability: consistency of product – LOW VALUE Usability: how easy and forgiving a product is to use – MODERATE VALUE Proficiency: empowering people to do things better than the could previously- HIGH VALUE Creativity: all needs have been satisfied and people interact with design- CULT LIKE FOLLOWING Principle of proximity: items grouped together are related; Gesalt principles of perceptions Aesthetic-usability effect: we find products that are more aesthetically pleasing easier to use; more forgiving of defects; reason why packaging is so important Ockham’s Razor:  simplest design should be selected; evaluate elements in design and remove unnecessary ones (Cognitive) Performance load: the degree of mental and physical activity required to achieve a goal; The higher the performance load, the more time the task takes and more errors occur. Strategies for reducing cognitive role: reducing visual noise, more white space, mnemonic devices Kinetic Performance load:  physical number of steps taken to accomplish a goal; make the products smaller and lighter Metonym: one thing is closely associated with- or related to- another, and as a result, it can be substituted for it so as to create meaning Metaphor:  something is something else Simile:  something is like something else Mnemonic device: something that aids in remembering or symbolizing something else (acronym) Shape:  the principle element in form; grouping according to shape is the weakest strategy Form:  Point + Line = Form; based on elements and parts of a composition which produce a coherent image (shape, size, color, texture) Typeface: a related set of fonts with a unity in style or form (Arial); Different typefaces are used for ease of reading, demonstrate importance, distinguish change, express and emotion, catch attention
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Glyph: a particular design of a letter, number, symbol, etc. Font: a complete character set of a particular style with a specific member from a type family (Arial bold) Serif:  foot or stroke Serif typeface: a style that uses appendages to its glyphs in order to assist with recognizing the intended character ; Times New Roman or Courier New Sans-serif typeface:  a style that does not utilize these extra strokes; Helvetica or Arial; Stages of Product Life Cycle (PLC):  Introductory- design should focus on performance; iron out all bugs Growth- Stage where most products fail, Scale the supply and performance of the product to meet the demand, Start generating ideas for the next generation. Most products fail in this stage Maturity- Design should focus on enhancing and maximizing customer satisfaction Decline- Minimize maintenance cost, Design transition strategic to migrate customers to
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This note was uploaded on 11/29/2010 for the course BMGT 498B taught by Professor Harms during the Spring '09 term at Maryland.

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bmgt498b midterm - HarmsStudyGuidefor498B Functionality-...

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