Exam 1 Textbook - special guest d Ex Public Service Announcement(PSAs is not advertising They only offered information to the public and are unpaid

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Adv 318J Textbook Notes 1. Advertising : a paid , mass-meditated attempt to persuade (must consist of these three things or it’s not advertising. a. A paid communication by a company that wants its information disseminated or spread. b. If it’s not paid for, it’s not advertising. c. Ex: Publicity is not advertising. If Will Smith goes on the Jay Leno show to promote his movie, it’s not advertising. He didn’t pay Jay Leno show but get good publicity while Jay Leno gets a
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Unformatted text preview: special guest. d. Ex: Public Service Announcement (PSAs) is not advertising. They only offered information to the public and are unpaid communication. i. Ex: Just say no to Drug commercials. e. Mass meditated: delivered to reach more than one person, aimed at a mass amount of people 2....
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This note was uploaded on 11/29/2010 for the course ADV 318J taught by Professor Murphey during the Fall '07 term at University of Texas at Austin.

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