Exam 1Exam 1 and answer- fall 2006 - murphy

Exam 1Exam 1 and answer- fall 2006 - murphy - Lecture...

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Lecture questions 1. hall marks hopes that their sponsorship of an LPGA golf tournament event would result in their target audience connecting to the brand to _______. a. An emotional experience 2. As presented in the class handout model of the environment context of advertising and marketing, the requirements to have a market are: people, a desire to buy, and______ a. Purchasing power 3. part of the appeal of the new OnSpot Digigtal Network… a. true 4. firms operating Marketing Concept a. an appreciation of the proper role of advertising 5. fifth stage of adoption process model a. conviction 6. basic fact of economical life a. no consumer force 7. pr vs. adveritising 8. function of the ___ stage in adoption processs 9. Innovative IBP Reports about California Tortilla 10. trader’s Joe 11. “advertiser thinks she’s fat” a. Dove 12. adoptioin process 13. long-term migration 14. four books on sublimial advertising, Wilson brian key 15. ____ contemporary society 16. Chevrolet sponsorship
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This note was uploaded on 11/29/2010 for the course ADV 318J taught by Professor Murphey during the Fall '07 term at University of Texas.

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Exam 1Exam 1 and answer- fall 2006 - murphy - Lecture...

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