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Unformatted text preview: m. PR = more controlled n. She listed websites that you can come to look at Press Releases 2. Project 2 a. Same Memorandum Format as 1 st Project b. 5 Paragraphs because you have to answer 5 questions i. What is it that Drive this brand selection? ii. What does the consumer wants? c. Specific Categories but any brands i. Bottle water ii. Colas iii. Sports and Energy Drink d. Consumer insight i. What sticks out most to the consumer? ii. Knowing what your consumer wants? iii. What the brand tries to appeal to the consumers iv. What is it that DRIVES this brand Selection? 1. Brand Networks a. Make sure you have the 5 senses on the product b. Make anything that ties with Memory and Events c. Events should be very memorable and emotionals i. Ex: won a v-ball game because they drank that brand water d. Convenience factor e. Competition f. Marketing 2. Attributes… Brand Associations 3....
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- Fall '07
- Public Relations, press releases, PR Manager g., Main PR tool