Exam 2- Answers- Fall 2006 - Murphy

Exam 2- Answers- Fall 2006 - Murphy - 19. tempered to fit...

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Exam 3 answers 1. national development a. provided manufacturers with power in dealing with retailers and wholesalers of their brands 2. TARGET’S STRAGETY: false 3. PIFT: Factual 4. henry V illustraight: advertising creativity is a function of copy and art director 5. starbucks hanging sphagetti: false 6. General Mills” “media neutral”: brand navigators 7. 2004 Medical School, coke vs. Pepsi use 8. 5 dollars vs. 1 dollars: message effective 9. “always tell them what you would do if you were them 10. Berbach Principal #1: Microsoft 11. Arby’s Strategy: Cordon Bleu 12. .. 13. … 14. … 15. … 16. brands store in memory: other objects or brand 17. two fundament aspects: trustworthiness and expertise 18. electronic commerce, DVR (tivo): 9 out of 10 ppl
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Unformatted text preview: 19. tempered to fit changing marketplace 20. 21. 22. 23. 24. 25. 26. emphasize visual: use attention getting and relevant opening 27. total promotion pie: 15% 28. account planning 29. mr. k = poets 30. 31. 32. 33. 500k 34. relevant: validity 35. buzz = exposure 36. CPM math problem 37. alert 38. that if works, big carryfover 39. .. 40. Japan girls 41. 42. 43. Illustration work with story appeal 44. procter & gamble: anxiety ads 45. Murphys notes: make the ad appealing to the consumer 46. FORD most share of voice 47. boycaught 48. 49. 50. Sketchers ad = testimonials 51. Lisa Oniel: Media Relations...
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This note was uploaded on 11/29/2010 for the course ADV 318J taught by Professor Murphey during the Fall '07 term at University of Texas at Austin.

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Exam 2- Answers- Fall 2006 - Murphy - 19. tempered to fit...

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