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Unformatted text preview: 7. Important in Lecture class a. Marketing/Advertising Context Handout b. Adoption Process Model c. Effective Print Ads d. Creativity in Advertising e. Model of Communication Process f. Humor in Advertising g. Subliminal Advertising h. Affluenza, Materialism & Advertising i. Brand Sense: the book, Martin Lynn j. Creative Use of TV advertising k. IBP campaigns (Arbys…) 8. Important from Text Book a. Consumer Modes of Decision-Making (171) b. Message Strategy Objectives & Methods (365) c. Social Aspects of Advertising (Chapter 4) d. Calculations 1. commissions (66) 2. Cost Per Thousand (503) 3. Share of Audience / Share of Voice (548) e. Types of Positioning (128) 9. Be Sure to know… a. Definitions b. Lists! Lists! Lists!!...
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This note was uploaded on 11/29/2010 for the course ADV 318J taught by Professor Murphey during the Fall '07 term at University of Texas.
- Fall '07