Adv 316 notes - Adv 316 Creativity & American Culture...

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9/6/06 A. You don’t have to know dates or names, but you do have to know their concepts and theories!! B. What is Creativity? a. The generation of ideas that are novel (original) and useful for solving problems C. Key Barriers: a. Strong connections with mysticism and spirituality D.Six traditions to look at Creativity a. The mystical tradition i. Creativity is divine intervention: creative person is an empty vessel filled with inspiration by a divine being (a god) 1. Plato : classical Greek philosopher, 4 th /3 rd century B.C. a. Plato argued that a person’s creative power comes from muse ii. “When your Daemon is in charge, do not think consciously. Drift, wait, and obey.” 1. Rudyard Kipling , author 1865-1936 a. Cited a “Daemond” that lives in the writer’s pen that comes up with all the ideas b. The Pragmatist Tradition i. An approach primarily concerned with developing creativity, secondarily with understanding it, but not much with testing its theories 1. Edward De Bono , psychologist, author and corporate trainer (1933-) a. Coined the phrase ‘lateral thinker’ 2. Linear thinking : use logic and prior experience to solve a problem 3. Lateral Thinking : who says there is a problem? a. The term “problem solving” implies that there is a problem to respond to and that it can be resolved b. What about situations where there is no problem or that a problem can’t be resolved? c. It is logical to think about making a good situation, that has a problem, into a better situation d. more concerned with the movement value of statements and ideas, how to move from them to other statements and ideas 4. Critical Thinking : primarily concerned with judging the truth value of statements and seeking errors or answers ii. Out of sheer frustration, developed the “brainstorming” technique for generating ideas 1. Alex Osborn , BBDO (biggest advertising industry) iii. Argues that our own false beliefs interfere with creative thinking (i.e. “I’m not creative” or “Mistakes are bad” 1. Roger Von Oech , author and corporate trainer a. Wrote “a Whack on the Side of the Head” c. The Psychodynamic Tradition i. Based on the idea that creativity arises from the tensior between conscious relativity and unconscious drives 1. Sigmund Freud , Austrian neurologist (1856-1939)
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a. Creativity is the expression of unconscious desires in a publicly acceptable form d. The Psychometric Tradition i. Creativity can be studied via the administration of paper-and-pencil tasks; 1. we can test for creativity ii. E. Paul Torrance, professor of Edu. Psych., University of Ga (1915-2003)
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This note was uploaded on 11/29/2010 for the course ADV 316 taught by Professor Avni during the Spring '07 term at University of Texas at Austin.

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Adv 316 notes - Adv 316 Creativity & American Culture...

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