Group 4 - Click to edit Master subtitle style The Brand...

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Unformatted text preview: Click to edit Master subtitle style The Brand Called You By: Peter Montoya As presented by “Group 4” Main Topic: Personal Branding Personal Branding is the process that takes your skills, personality, and unique character istics and packages them into a power ful identity that lifts you above competitors. Your personal brand is the power ful and clear idea that comes to mind whenever they think of you. I t therefore should be positive and should represent what you stand for – the values, abilities and actions that others associate with you. A Personal Brand is an alter ego designed for the pur pose of inf luencing how others perceive you and tur ning that perception into oppor tunity. I t does this by telling your audience three things: 1) Who you are; 2) What you do; and, 3) What makes you different or how you create value for your Montoya’s Purpose Montoya wrote The Brand Called You for those individuals working numerous hours a week while their bosses sit back and rake in the money and bonuses. He explains that the only difference between you and your boss is a Personal Brand. Personal Brands consist of the following 3 basic perceptions: You are different: Differentiation, or the ability to be seen as new and or iginal, is the most impor tant aspect of Personal Branding. You are super ior: Your brand must encourage the belief that you are among the best at what you do in some way. Being seen as a leader in your field is cr itical to gaining the confidence of people who don’t know you personally. Themes A Personal Brand is a Promise: Your personal brand tells prospects what they can expect when they deal with you, which is why it’s so power ful. I t’s an implied covenant between a ser vice provider and a client: it’s a promise that makes the client believe, “When I buy this, I will be getting that.” Montoya’s Credentials After graduating from the University of California with a degree in political science, Peter Montoya went to work for a nationally recognized sales trainer. During the next five years, he lived in 25 major cities and performed over 2,000 training sessions in every industry. Then he was hired by an advertising agency to offer seminars. These seminars focused on a radical new concept: personal branding. When steadily increasing numbers of service professionals began attending these seminars, Peter realized the entire country was begging for a personal branding revolution. Soon, he left to start his own firm - Peter Montoya Inc.....
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This note was uploaded on 11/29/2010 for the course B A 101 taught by Professor Evelyn during the Spring '09 term at University of Texas.

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Group 4 - Click to edit Master subtitle style The Brand...

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