Group 6 - Why Some Companies Make the Leap and Others Dont

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Why Some Companies Make the Leap… and Others Don’t
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Book Introduction and Overview Book’s main focus is discovering the distinguishing factors of companies that have gained and maintained economic greatness Empirical and fact-based approach to research targeted toward a general audience Good to Great ties significantly into Collins’ other book Built to Last In addition, Collins had a team of 20 assistant researchers during the course of the book’s writing
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Clarity of Writing and Achieving  the Author’s Goal Clearly and concisely written Various metaphors and excerpts from corporate interviews clarify Collins’ points Large team of researchers and proof-readers of various backgrounds, some prestigious, was assembled for the project For each of the 11 companies detailed, a team was assigned to analyze the corporation in relation to another “comparison company” in a similar field and market environment
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Group 6 - Why Some Companies Make the Leap and Others Dont

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