Week 4 Company Research-Cover Letters Spr2010

Week 4 Company Research-Cover Letters Spr2010 -...

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Managing Your  Personal Brand: Company Research  and Cover Letters BA101 SPRING 2010
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Company research is the first step you should take  when choosing to apply for any position Company product/service, culture, and expectations  are great guidelines for determining if you are good  fit  Understanding what a company is looking for in an  employee is key to writing a good cover letter
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Company Research What You Should Know Prior to an Interview and Where to Find It
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The Company Types of Customers History/Culture Subsidiaries Sales & Profit Trends
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On-line Resources Link via  BBA Career Services  website : Hoovers WetFeet Vault Guides employment resource) Business Journals (CBA 2.116 UT Libraries Business Information Center Wall Street Journal Company website
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The Industry Company’s rank in the industry Principal Competitors Relative Performance
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The Future Knowledge of: Changes in Leadership or Strategic Direction Current Events New products or services  Plans to enter new markets New technology Other recent news on company/industry
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Reference Materials Perry-Castañeda Library (PCL) Reference Career Section Business Information Center (BIC)  Company Research using Library Resources  Handout (pg 42) Business Librarian:  April Kessler  
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Cover Letters How to Write a Cover Letter Cover Letter examples Tip sheet for writing cover letters Let’s Practice using job posting
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How to Write a Cover Letter Components of Cover Letter: Opening Your Address (no name) Date and Addressed To: Salutation (Dear Mr. Jones,) Paragraph 1 : Introduction  Paragraph 2 : Qualifications Paragraph 3 : Ask for the interview Closing Signature line (and attachments listed- if applicable)
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McCombs Job Board Posting (example) POSITION INFORMATION   Company Name: Job Closing Date:  1/1/XXXX   Job Starting Date:  5/1/XXXX Company Description: 
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Week 4 Company Research-Cover Letters Spr2010 -...

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