Starbucks … Sucks?
There is barely a person alive today in any major developed country who is not familiar
with the name “Starbucks.”
Even non-coffee-drinkers know
Because Starbucks took the world by storm—first Seattle, then the United States,
then the world.
People have been drinking coffee for centuries, but Starbucks turned it into a
They introduced a few beans, provided a few seats in a café setting, created a simple
And it was.
In Seattle, Starbucks was nothing particularly out-of-the
ordinary—there were numerous similar establishments, and coffee drinking in a café setting had
been common for years.
But Starbucks moved beyond Seattle, and, in doing so, created a
Today, the greatest possible compliment has been paid to Starbucks in that it is being
imitated in all possible ways.
Similar establishments around the world have popped up with their
own flavors of the same sorts of products that Starbucks sells.
But there is only one
STARBUCKS AND DOROSIN
Jeremy Dorosin was a loyal Starbucks customer.
He not only enjoyed Starbucks coffee,
but he invested in a Starbucks-branded espresso machine as well.
Dorosin remained a fan of
Starbucks even after this espresso machine, a “Vapore,” turned out to be defective.
it to the location where he bought and Starbucks not only made sure it was repaired, but also
provided him with a loaner for him to use free of charge while his machine was being serviced.
During this time, in April 1995, Dorosin happened to stop by Starbucks to buy another
espresso machine—this time as a gift.
Although the original coffee maker that he bought for
himself was still being repaired, he was so impressed with the loaner, an “Estro 410,” that he
decided to buy one for a friend as a wedding present.
The loaner cost only $169, as opposed to
the one for which he had paid $289, but it seemed like a better machine.
Dorosin was initially somewhat concerned about his purchase.
The box in which the
espresso machine was packaged was visibly worn.
“The box was dog-eared,” Dorosin
explained, “and the machine looked used, although the clerk assured me that packages from
© Copyright 2008 by Tara J. Radin.