F10-Exam 1-Study Guide

F10-Exam 1-Study Guide - MIS302FFall2010 Exam1StudyGuide...

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MIS 302F Fall 2010 Exam 1 Study Guide  The Study Guide summarizes the key topics that may be included on Exam 1. For each class, review the assigned readings, PowerPoint slides, and your class notes. The Guides and Ethics Guides in the textbook will not be included on the exam, unless specifically included in the sections below. The Case Studies and Articles are identified in the class in which they were discussed, but the related concepts may be used anywhere on the exam. Class 1: Introduction to MIS 302F This lecture was an introduction to the overall class. It will not be specifically included on the exam. Reading: Chapter 3 Terms and Concepts: Strategy Margin Competitive Strategy Linkages Competitive Advantage Competitive Strategy Model Industry Structure Model SMART Goals Value Chain Model Switching Costs Barriers to Entry Business Model Case Studies/Articles/Companies: Apple, Dell, Microsoft Netflix, Blockbuster Google, Yahoo Facebook, MySpace Windows 95 turns 15: http://www.cnn.com/2010/TECH/web/08/25/cnet.microsoft.windows/index.html? hpt=Sbin Facebook vs. Google: Game on: http://tech.fortune.cnn.com/2010/04/21/facebook-vs-google-game-on/ Can Apple maintain the iPod’s relevance: http://www.cnn.com/2010/TECH/gaming.gadgets/08/31/cnet.apple.ipod.relevance/in
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This note was uploaded on 11/30/2010 for the course M 302F taught by Professor Irwin during the Spring '08 term at University of Texas at Austin.

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F10-Exam 1-Study Guide - MIS302FFall2010 Exam1StudyGuide...

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