Case 5.2 AutoTrader

Case 5.2 AutoTrader - BrandonTucker

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Brandon Tucker November 1, 2009 Case 5.2 AutoTrader.com Fuels Online Auto Buying 1. In what ways has AutoTrader helped potential car buyers learn how to buy cars  online? Answer:   AutoTrader has given the buyer ample information in enabling the  decision the buyer makes the right one.  The more information provided by  AutoTrader to the buyer concerning a make or models the better.  Getting the  word out brand advertising the name AutoTrader on the Internet, television and  especially during certain weeks of the year only help to bolster the people that  AutoTrader reaches.  The more people reached, the more potential buyers only  increasing the overall yearly statistical data. 2. In which stage of the consumer buying decision process would AutoTrader’s  television commercials be most likely to influence potential car buyers to use  AutoTrader’s website?  Why?
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Case 5.2 AutoTrader - BrandonTucker

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