Case 8.2 eBay - BrandonTucker Case8.2eBayAuctionsItAll...

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Brandon Tucker November 16, 2009 Case 8.2 eBay Auctions It All 1. Which of the basic characteristics of e-marketing is most important to eBay?   Answer:  The most vital of the characteristics to eBay is the customer feedback.  The internet giant often asks the opinions of its seller and likewise the most  influential people the buyers.  The buyers being the most critical often voice  opinions that matter and that eBay truly takes to heart.  This is the foundation for  the e-marketing strategy that eBay strives to maintain and produce.  2. Describe eBay’s marketing mix.  How does this mix differ from that of a more  traditional, “brick-and-mortar” discount store?   Answer:  The marketing mix on eBay far outweighs the range of any “brick-and- mortor” store.  The variety of products that one can purchase is at the finger-tips.  The ease of the transactions being able to pay via credit card through Paypal or 
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This note was uploaded on 11/24/2010 for the course MKTG 3301 taught by Professor Kathymeyer during the Fall '09 term at Dallas Baptist.

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