Brandon TuckerNovember 16, 2009Case 8.2 eBay Auctions It All1.Which of the basic characteristics of e-marketing is most important to eBay? Answer: The most vital of the characteristics to eBay is the customer feedback. The internet giant often asks the opinions of its seller and likewise the most influential people the buyers. The buyers being the most critical often voice opinions that matter and that eBay truly takes to heart. This is the foundation for the e-marketing strategy that eBay strives to maintain and produce. 2.Describe eBay’s marketing mix. How does this mix differ from that of a more traditional, “brick-and-mortar” discount store? Answer: The marketing mix on eBay far outweighs the range of any “brick-and-mortor” store. The variety of products that one can purchase is at the finger-tips.
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