Unformatted text preview: involvement to a minimum. 3. Discuss the consumer buying process as it relates to a decision to purchase from Amazon.com? Answer: My wife just recently purchased some books from the site, and knowing her as I do, she did her research before even thinking of buying. Once she made her mind up and figured she would give the books a read, she looked for the best deal. Amazon.com having the best deal and the best selection for the authors she was interested end, made it a no brainier. Saved her and the baby a trip to Barnes and Noble....
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- Fall '09
- Marketing, consumer buying process, Brandon Tucker, Brandon Tucker Internet, best deal. Amazon.com, list. Easy access, online book purchase