Lecture_9-13

Lecture_9-13 - Words Are Magic Outline History: Study word...

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Words Are Magic History: Study word perception Word superiority effect What causes the word-nonword effect? What causes the word-letter effect? Outline Magic of Words: Word Superiority Effect Word perception large place in cog. psych. It illustrates “Top-Down” Processing In your text CogLab Prinzmetal and Silvers, 1994
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Magic SEX Google Image:Street Scene Joseph Mbatia Njoroge http://kenya.africancolours.net/content/9679
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Words are everywhere You can’t help yourself Homo Sapiens about 50,000 to 200,000 years Writing ~ 5000
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Outline History: Study word perception Word superiority effect What causes the word-nonword effect? What causes the word-letter effect? James Cattell 1885 How many things could you perceive at a glance? Tachistoscope: Flash 12 letters - subjects reported 3 to 5 But if the letters spelled words - subjects reported 9 to 12 letters! (Chapter 4, p. 108)
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Whole Report Task 9 letters Whole Report Task Did you see more than you could remember to write down? Did you forget any? How can you tell?
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Partial Report - 2006 class data Percent responded Cue Delay 31.25 37.50 43.75 50.00 n=89 Flash letters, then play tone (Chapter 4, p. 108) What is the difference between the whole report task and the partial report task? Words - Full Report
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Perception or Memory? Superior Word Perception? or Superior Word Memory? Reicher, 1969 (1885 to 1969 noting!) Alternative (e.g., L or N) Fixation WIND IDNW Stimulus (Brief) Nonword anagram Not like ZORK book is wrong What is the series of events in the task that tests for the word superiority effect?
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This note was uploaded on 11/26/2010 for the course PSYCH 120 taught by Professor Hald during the Fall '09 term at Berkeley.

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Lecture_9-13 - Words Are Magic Outline History: Study word...

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