Week2AndreaLucasEnvironmentalScan - Environmental Scan 1...

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Environmental Scan 1 Running Head: KUDLER FINE FOODS ENVIRONMENTAL SCAN Kudler Fine Foods Environmental Scan Andrea Lucas University of Phoenix Strategic Planning and Implementation November 15, 2010 Dennis Madison
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Environmental Scan 2 Kudler Fine Foods Environmental Scan Kudler Fine Foods is a gourmet food shop with three locations in the San Diego Metropolitan area. Kathy Kudler is the owner and her vision was to create a store that offered a wide selection of the freshest ingredients along with the tools a gourmet cook could ever want. Not only does it have reasonable prices it offers one-stop shopping for the gourmet cook. Environmental scanning is a method that monitors a firm’s internal and external environments for detecting early signs of opportunities and threats that may influence its current and future plans (Business Dictionary, n.d). The objective of environmental scanning is to detect technological, social, economic, events that help define potential threats and opportunities in an organizations competing industry. It will help Kudler Fine Foods management informed of industry standards, forecasts, and trends. Having this knowledge will help Kudler Fine Foods develop a strong strategy. The first step in conducting an environment al scan is to analyze the strengths, weakness,
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Week2AndreaLucasEnvironmentalScan - Environmental Scan 1...

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