Johann Seitz founded the SEITZ Corporation in 1982

Johann Seitz founded the SEITZ Corporation in 1982 - Johann...

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Johann Seitz founded the SEITZ Corporation in 1982. The main products of the firm were small- to medium-sized plastic bottles and containers, used mainly in the food and dairy industries. By 1985, the annual sales of the corporation had reached $31 million and the firm enjoyed a dominant market position in the upper Midwest. In 1998, Walter and Teri Seitz, Johan’s grandchildren, assumed the day-to-day operation of the business. Teri Seitz was a somewhat unstructured, but diligent, student of the latest business school theory and decided that in order to meet increased competition, especially from Japanese companies, SEITZ Corporation needed to develop a long-range strategic plan. A consultant was hired to do this. The plan reflected much of the philosophy that had enabled the company to succeed in the past, but this was the first time these philosophies had been written down and synthesized into formal goals. The key elements of the strategic plan, ranked according to priority, with #1 being the top priority, are as follows: #1. Double total sales within the next decade. #2. Develop and market new products based on the company's plastics experience. #3. Reduce dependence on equipment suppliers. #4. Reach first or second in regional market shares. #5. Attain a national presence in the container industry. #6. Increase productivity. By 2003, sales had increased to $81 million. Much of this increase was the result of new markets established in the northeast, southeast, and western regions of the country. New plants were built in Salinas, California in 1999 and Harrisburg, Pennsylvania in 2002. As a result of increased production
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This note was uploaded on 11/28/2010 for the course BUS 123 taught by Professor Shakes during the Spring '10 term at NYU.

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Johann Seitz founded the SEITZ Corporation in 1982 - Johann...

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