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LH362_place audit

LH362_place audit - Name_Lisa Huang(LH362 Name of Products...

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AEM 2400 Name ____Lisa Huang__(LH362)____________________ Name of Products Nintendo DS, Sony PSP_____________ Chapters Covered: 13 Please include your references on the back (10 points) Trace your products through every stage of it distribution journey and develop a diagram showing the various “channels” the product passes through on its way to its final destination. (20 points) Explain each channel intermediary. (15 points) Direct Channel Producer – packages, stores, and markets the product; sells directly to customer through its online stores or through their own physical specialty stores (e.g. SonyStyle and Nintendo World Store) Consumers Wholesaler Channel Producer – packages the product, stores the product, markets the product, distributes product to wholesalers Wholesalers – stores the product, sometimes sells directly to consumer but mostly distributes to retailers Retailers – department stores, large retail stores/discount retailers (e.g. Wal-Mart), specialty retailers (e.g. electronics retailers, games retailers, toy retailers), online retailers (e.g. Amazon) Consumers Retailer Channel Producer – packages the product, stores the product, markets the product, distributes product to wholesalers Retailers – department stores, large retail stores/discount retailers (e.g. Wal-Mart), specialty retailers (e.g. electronics retailers, games retailers, toy retailers), online retailers (e.g. Amazon) Consumers Strategic Channel Alliances
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