BMW_Case_Study - BMW Case Study Running head: BMW CASE...

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BMW Case Study 1 Running head: BMW CASE STUDY BMW Case Study [Author’s Name] [Institution’s Name]
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BMW Case Study 2 Table of Contents
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BMW Case Study 3 BMW Case Study Introduction BMW goals for 2006 were very ambitious. BMW even achieved more than BMW expected, which shows Company's strengths. BMW had to offset substantial external burdens again in 2006. This was due to unfavorable currency effects as well as high raw material prices. Again, BMW managed to offset these additional burdens and to stay on course for BMW earnings target. This has been possible because, on the one hand, BMW continues to raise sales consistently and to improve BMW product mix. This, by the way, is a result of BMW ongoing product and market initiative. On the other hand, BMW has highly efficient processes in place. BMW is continuously improving in all areas of the Company. To this end, BMW is persistently putting BMW structures to the test every year. Competitive Environment of BMW If one is keen to learn about the competitive environment of any company, he has to see the major emphasis of that company or organization. (Chandra, C., Smirnov, A.V. 2000) In the last few years, Company put a strong emphasis on raising value creation within BMW international production network. Today, this network is the most flexible and efficient one amongst the
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BMW Case Study 4 car manufacturers. The same criteria are now being applied to the entire Company. Today BMW Group's operational position is better than ever before. (Simons, Robert 2002) And, of course, BMW continues to work on the efficiency of BMW internal structures and processes. (De Wit, Bob, Ron Meyer 2004) As BMW sees it, agility is a crucial prerequisite for mastering current challenges because that is exactly the road BMW is traveling on. Being a highly and efficient organization, BMW allows us to set ambitious goals, and to reach them. This strategy has served us well so far. BMW corporate success is represented by all BMW employees, by their day-to-day performance, their know-how, and, very important, their outstanding passion for mobility. This is true for automotives and for BMW motorcycle business, as well as for vehicle-related services. A variety of surveys has, time and again, ranked the BMW Group among the most popular employers. (Stutely, Richard 2001) Why is it so? It is because BMW demands high performance and supports high performance, and because BMW shares its success with all employees. They identify with the Company and BMW products. This raises motivation and makes BMW Company strong.
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BMW Case Study 5 BMW will continue to build on this strength in the future. This is, first of all, true given the tremendous challenges that lie ahead. BMW is well-prepared for the future, thanks to BMW ongoing
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This note was uploaded on 11/29/2010 for the course MANAGEMENT EM-14793 taught by Professor Lindaryaan during the Spring '08 term at Windsor.

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BMW_Case_Study - BMW Case Study Running head: BMW CASE...

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