Flamingo Grill case 2.docx - Flamingo Grill Case Report By...

This preview shows page 1 - 3 out of 4 pages.

Flamingo Grill Case Report By: Anthony Maitland
Executive Report Background The Flamingo Grill is an upscale restaurant located in St. Petersburg, Florida. To help plan an advertising campaign for the coming season, Flamingo’s management team hired the advertising firm of Haskell & Johnson (HJ). The management team requested HJ’s recommendation concerning how the advertising budget should be distributed across television, radio, and newspaper advertisements. The budget has been set at $279,000. Objective Maximize exposure, number of ads, in order to gain customers and try to gain as much profit as possible. Methodology A Linear Mathematical Program was created. Once the Math model was created, I entered the data into excel and solved it. Results Question 1 Question 4 Recommendation I recommend the flamingo Grill to run 14 TV Ads, 28 Radio Ads, and 55 Newspaper Ads.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture