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Unformatted text preview: thorugh the Federal Communications Commission Market enviornemnt o Deployment of an operating system o New android called GPhone o Opportunities: choose devices, games, tingtones, graphics and so on. Ch. 8 (pp. 239-240) Judicial Actions o Firm is the defendant o There might be a legal action as a component of a nonmarket strategy o Governmed by statur and common law Enforce rights, obtain damages for breach of contract, and address unfair competitive practices under antitrust laws The deter competitors from taking certain actions and to caution the media or regulator or administrative agencies Very costly 1. Organizing of rnonmakret Strategies Full time loobying in Washington DC Hire lawyersm communication experts, former governmental officials, lobbists and analysits 2. Developing a nonmarket capability...
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This note was uploaded on 11/29/2010 for the course PSC 222 taught by Professor Jing during the Spring '10 term at Rochester.
- Spring '10